TBT - What was your first marketing success? - Throwback Thursday

After last week's discussion (TBT - What was your first (paid) "marketing" job?) and Kristin Connell throwing the glove, I got to thinking back to college and the work I did for the campus movie theater, and I was thinking about the first real success I had with marketing, and how mine involved traumatizing high schoolers, my fellow students, and making a profit of their torment, all thanks to mentioning the "box office poision" of "NC-17." The campus theater worked (at least when I was there) by dealing directly with studios to get film prints; we needed to make about $700 a week to break even (we were technically a non profit as we were a student organization, but we were one of the few that could actually give money back to the student activity funds if we made a profit on a film showing). This was my sophomore year, and my fellow film society board members and I had just taken full reign; we brought in a new faculty adviser, and we were now doing a lot of things on our own. It came time to do brochures for the new series of films; we showed a film for one week only as we were a calendar house cinema. One of the films we were going to be showing was Requiem For A Dream which was going to be released without a rating, i.e. it would not be R, PG, etc; if you have never seen the film is it is a very well made film which brutally depicts the effects of drug addiction and how low people can sink within it. I had to do the brochure, and I had a conversation that went something like this with the adviser at about 1:30 in the morning the day I had to get the text to the printers and send it to the website people so they could list the schedule online: Me: Requiem For A Dream is unrated; it was going to be NC-17, but they didn't want that so they are releasing it as unrated; should I write that in the brochure?Adviser: Sure...and, why did you call me at this me hour?Me: I needed advice and you're the adviser. So, I put that into the brochure, and we got it back a few days later, and then something along the lines of this conversation took place: Adviser: Why did you put "should be considered NC-17" in the brochure?!?!?! Are you crazy? You never list NC-17 unless you have to. People stay away from films with that rating.Me: You told me to put it in there.Adviser: This is why you never call me at 1:30 in the morning! We're not going to make anything on this film now.Me: Ellen Burstyn was nominated for an Oscar in it.Adviser: Yeah, I know, but, the NC-17 is going to keep people away because they think it is like Showgirls.Me: It's an Academy Award nominated movie, so it clearly cannot be like Showgirls.  He did not appreciate my logic there and lectured me for about 8 more minutes about how we were going to lose money, and that from now on all unrated films had to listed as "should be considered R." I was projecting opening night; I was in the lobby with the box office clerk before the show and we suddenly had a mass of people in the lobby; I had never seen this type of crowd there ever at that point. I had noticed some younger faces that I did not recognize from around campus, but did not think anything of it at the time; I figured they were freshmen. We did two showingss that night, and the second show was just as packed, also with some new faces. The clerk brought me the ticket stubs and the cashbox, and I looked at tickets; I thought he had ripped the wrong ones because the college students had their own tickets, and there were a lot of regular student/senior tickets and I had not noticed a lot of the senior crowd there. Me: You ripped the wrong tickets; these are the regular student/senior tickets not the ones for the college studentsHim: No, I ripped the right ones; we had an awful lot of high school students hereMe: You let them in?Him: You did not tell me not to. Not one to argue with his flawless logic, I let him go, and counted the take and was very pleased to have made $500 in one night. Saturday night, I was not working, but went to see the movie again (without having to project at the same time); I got there just before the show started and the box office clerk had said a lot of college students and high schoolers showed up. I went up the back way into the theater and saw that it was pretty full. Right at the end, I went back down to the lobby; I had never seen more shocked looks; if you have the seen the movie, you may understand why.  I saw these kids who had to be 15 at the most with the most horrified looks on their faces. Kid 1 (boy): Right in the gangrene...Kid 2 (boy): That was gross...Kid 3 (girl) (in tears)Kid 4 (boy): I...saw my dad's brochure...I thought it would be a [phrase meaning adult movie]. At this point, all I am picturing is the college getting complaints about exposing their children to something so brutal. I took over the box office and flat out refused to sell anymore tickets to anyone under 17; the adviser came down and just said "Good" when I turned away a flock of young teenagers. We had another great night box office wise, then Sunday rolled around, and we had a great turn out; we broke $1000 for revenue on Sunday afternoon. We saw this rush of students; a lot of whom had never been to see a movie there before, and a lot of whom only showed up for the commercial films we ran, to see this art house film. I was getting back from working Tuesday night, another great night, and went to see a bunch of my friends in the dorm, when I was asked Friend 1: Hey Allan; what's the deal with this movie you're running?Me: What?Friend 2: The movie. We've been talking about it, and my boyfriend and his friends were talking about it too.Me: Really?Friend 1: My professor brought it up in class.It said it was very good, but very intense.Me: It is.Friend 2: My boyfriend saw it said it was not what he expected.Friend 3: Why?Friend 2: He said he saw the NC-17 in the brochure at the student center and figured, you know, it was like [pejorative for adult movie], but it wasn't. His only reaction was to tell people that they had to see it to understand.  I had conversations like this for the rest of the week with various people; a lot of people saw the NC-17 part in the brochure or on the website and showed up to see it because of the NC-17. A lot were disappointed and traumatized for life, a few vowed never to return to the theater, but, a lot of people were just in awe, and talked to their friends about it and then their friends would see it, and so on. Word of mouth had gotten around, and students showed up in droves to see it because their friends were talking about it. We made a lot on it; I can't remember exactly, but I am pretty sure we broke $2,000 on it; it was at the time the highest film we had run in 2 years. That was my first marketing success story. I had managed to turn a profit on an art house film, and was able to spread the word around campus (and apparently the local high school) about the theater, all because I had "foolishly" mentioned that a movie should be considered "NC-17." We ran another film that ran into issues with a a rating and went released unrated later that year, The Center Of The World, and this time listed it as "should be considered R." We broke even on it, but I can't help but thinking if we could have done a bit better if we listed the "NC-17" instead. That was my first marketing success story; what is your first marketing success story?

OMG Allan King! A story! I'm saving this to read tonight - what an awesome idea and a great share!

Related

Are You Experiencing Career Colic? 4 Tips For Overcoming A Professional Downswing

When I was 9 months pregnant I would fantasize about life as a new mom.  I would sit in the empty nursery and take it all in.  I would rock in the glider, smell the baby lotion, and feel the soft texture of the baby blankets.  I'd look at the closet full of baby clothes.  I'd flip through "Good Night Moon" and imagine reading it by the frog lamp that complimented the nursery theme.  After 12 hours of labor, that dream came to a screeching halt.  I gave birth to the most beautiful colicky baby in the history of the world.  People laugh, but I'm serious when I say I've blocked out most of the first three months of her life.  If you've had a colicky baby, you understand.  They don't cry, they scream.  They scream all the time.  She would scream and I would cry.  That beautiful nursery was never used because I couldn't put her down.  I would sit in the pediatrician's office, weeping.  He would assure me,"You'll get through this".  All I could think was that my pediatrician was a liar, and that I was doing something wrong.  Why didn't I know how to fix this?  Why couldn't I make things better? "What did I get myself into?!"   "I was not prepared for this!" "I have no idea what I'm doing!" These are all thoughts that run through the mind of every new parent.  New parents read every book available.  You read baby product reviews, consult with doctors, and finally start listening to the advice of your parents.  But, what you quickly learn is that you don't have to know everything to be a good parent.  It's impossible to know it all.   This is a challenge for many employees, especially if they're experiencing a downswing in their careers.  That downswing could involve switching companies, experiencing an unexpected layoff, or even something that should be positive like accepting a promotion.  There's a desire, or pressure, to be omniscient.  You think that if you knew it all, you would have been totally prepared and could have managed (or controlled) what came at you.  But of course, this is impossible.  So how do you manage through those difficult, colicky, periods in your career? READ THE ENTIRE POST HERE: Are You Experiencing Career Colic? 4 Tips For Overcoming A Professional Downswing - Business is Child's Play
Spot on, Marilyn! You hooked me - I'm checking out the full post now! :)
Marilyn,I really enjoyed this post, you always write with such a refreshingly honest, reality-based approach - you are a master storyteller.  I can relate to your story - however, replace colic with reflux, diagnosed for my daughter just 3 days after she was born. She was on medication for nine months, not that it mattered if the corrective processes weren't followed to the letter. The first 3 months? Nope, no nursery time in the beautiful garden-theme I'd created - I mostly held her to sleep in an old recliner because the angle was good in preventing reflux. The old adage, "the baby only cries when they are tired, hungry or wet?" That rule didn't apply in our household - the reflux created more of a "loose cannon" effect and no one or thing was safe from the destruction it left in its wake. People would look at me like "really, you must have done something wrong because I've never heard of a baby diagnosed with reflux... and on, and on...". And with a 2 1/2 year old son determined to muddy and bloody himself every chance he got - plus 2 tiny Yorkies (my 4-legged, fur babies) pretending to be Dobermans every chance they got - it seemed like a never-ending circus at our house. Back in those days, my husband traveled all the time, so I was the ring master, so to speak. We all face many "loose cannons" in our professional lives and mine right now is no exception - our CMO (my manager) recently announced he's leaving the company. We were in the midst of a marketing org realignment as well as a transformation of my role. While I had no control over his announcement, I do have control of the effect in terms of how it impacts my team, me and our marketing org - within certain parameters, of course. Very similar to dealing with the reflux, it has at times felt like we're walking with a blindfold on, confident enough in our abilities to move around the room without tripping, but without the clarity of vision, speed and agility we would enjoy without it. Of course, my baby girl finally outgrew her reflux and she's a beautiful, if somewhat precocious, 8-going-on-16 year old now. I know that my team, our marketing org and I will eventually reach a point where we don't feel like crying and throwing up based on what we've "ingested" as well - until then, I've pulled out my ring master top hat and am working the big top again. Best,Kristin
I love love love this response.
Many of my clients experience career colic (love the term!).  I don't feel like a pediatrician, I feel like a psychologist, and that's what personally motivates me.  In my line of work, change is a four-letter word to some, and an exciting opportunity for others.  Some of my "patients" come out of their colicky phase by going through the change that we as consultants are leading.  I think sometimes people just need a bit of a shakedown at the office: diverting one's focus from the day-to-day can take more energy, but that extra energy carries a lot of positive stimulation.  
Nice blog entry, as always, Marilyn.  I wouldn't say that I am experiencing career colic right now, but I have in the past.  Your suggestions are good ones, for careers and for parents. Thanks, Andy Shaw P.S.  I can relate to the colicky baby thing -- our first was that way for about three months, not as severe as what you describe, but still pretty rough.  We had those same thoughts, particularly the "I have no idea what I'm doing" one.  He survived, and so did we.  (He's 25 now and thinking about grad school... )
Great topic - I think recognizing this is happening, is what is most important. AND don't do nothing.The challenge is many companies you work with become accustomed to you and define you as a position rather than a person. Which can and often does result in career choices made for you.Remember people can barely manage themselves let alone others so look at it like you are in charge.Your mission - if you choose to accept it, is to rebel against this in productive ways , striving to be all you can be, joining the army is not necessary but start talking and hanging around folks, wherever they may be, who are where you want to be in 5 years,  

Wish me luck

After finishing uni last year, i havnt had much to do excpet come to these forums. Tomorrow i finally start my new job. I think im more nervous than when i went for the interview. 
Good luck! 
Enjoy your new life in the real world, (job, marriage, kids, mortgage) and remember, in 10 years nothing in technology will be the same and nothing in business and politics will have changed very much. 
Quacked wrote:
After finishing uni last year, i havnt had much to do excpet come to these forums. Tomorrow i finally start my new job. I think im more nervous than when i went for the interview.Good luck!
My first IT related job was as a one man IT "department" in an office of about 30 people. The job was supposed to be temporary, just a few months, as the person I was replacing was on sick leave.
Anyway my first task was to change some forms in "the database". The database was an Access database and the forms were Access forms. Oh no problem I thought just a couple of tweaks...
Then I opened up the guts of it to find that "the database", that everyone was using was actually just a file that had the forms but that the tables were all remote linked to other Access databases. Some of which also contained links to other databases. All of which resided on different machines around the office, good ol' Windows 95 network. Interestingly complaints about performance were also rife. And then there were the macros...
Anyway by noon of the second day I was convinced I was going to have the shortest career in IT history. I'd managed to fix a few other things e.g updating the website, fixing a Word template but I was definitely losing in the battle against "the database". Plus I had heard in the morning that the person I had replaced was now in a coma so there was no chance of me getting any kinds of tips, leads from them about the undocumented Access hydra they had created. I was pretty sure my goose was cooked. I wasn't going to be able to fix this and I would be fired and that would be it.
And then I came across the printer. The printer was one of three in the office and hadn't worked for some time. As I discovered when I tried to print something to it. And it's non-working status was a source of great aggravation to those who worked around it. So I started to test, printer test page when it would even talk to the printer at all would spew garbage. Hmmm. I traced the printer cable and found that the world's longest printer cable had been used to snake quite a ways around the office before it found it's way into a computer. And 3 feet before the printer the cable was badly frayed. So at lunch time I went out and bought a new printer cable. And plugged it in. And the printer worked and I was a hero for weeks.
And thus my IT career was saved.
Incidentally I replaced "the database" with an web application that I deployed with Apache on my own workstation. At first the people at the office were a bit unsure about it but unlike "the database" it actually worked and, after all, I was the god who had fixed the broken printer and in the end they came to love it. 
Quacked, I join the others in wishing you all the best.
cotton, you missed your calling, you really should have been a journalist or novelist! This piece rivals "And that's how I became cotton.m"
cheers, Darryl 
Yes, best of luck Quacked! 
pkwooster wrote:
... and remember, in 10 years nothing in technology will be the same and nothing in business and politics will have changed very much.; )
Is that Wooster's Law? 
Good luck! Don't be nervous, your employer almost certainly doesn't have unreasonable expectations of you 
Thanks to all.
The first day was a bit boring. Shown my desk (crapiest one in the whole office), intorduced to a bunch of people whose names i promptly forgot and did a bunch of admin stuff to sort out my pay details, user account etc. I did make one guy very happy. He started about 12 months ago so now he is no longer the new guy. 
That confirms my new law,
Not that much different than my first day as an 360 Assembler programmer back in the eldar days. Or my first day as a Senior Systems Architect in 2006.
The technology is different, but business is still the same.
And the best of luck. 
cotton,
... I was the god who had fixed the broken printer ...Great story. I love it. Have you considered blogging? A lucky few are making substantial suplementary incomes from the advertising on there blogs.
Just food for thought.
Keith. 
Quacked,
Your first day was specifically designed by the HR boffins to be totally boring.
You see, they're trying desperately not to scare you off.
The higher you get up the McManagment(?) tree you get the more pronounced this phenomenon becomes... until at last you reach your first day as THE McManaging Director, when the whole office takes morning-tea from 11 to 12, from which the coven proceeds directly onto the pub, where the nice Senior VP of HR will call you a taxi at closing time, and don't worry about the check.
ADISE: The parliament of Australia provides the Prime Minister with a residence in Sydney (about 600 km's from the capital, Canberra) called Kirribilli House, and another in the capital, called the lodge. The bar tab for both official residences was $30,000 (AUD) for the year ended July 2003. To those of you who say "So what?", I'd like to point out that the average income in this country is a tad less then that. 
The higher you get up the McManagment(™) tree you get the more pronounced this phenomenon becomes... until at last you reach your first day as THE McManaging DirectorVoice of experience, Keith?

My Top 5 Hella Long Ago Marketing Tactics

Throwing down the first throwbackthursday post with my top 5 hella long ago marketing tactics!  Only rule? You have to have actually executed and/or been involved in the brainstorming of said ideas! J CTA = Fax back your reply. Oh yes. True story. I even sorted the replies alphabetically to then type into my spreadsheet (and yes, we had spreadsheets back).Stuff it! The envelope that is – more specifically, the window envelopes – with a sure-to-get’em offer all typed up and ready to roll (typed up on a computer and then printed, give me a break, I haven’t touched a typewriter since high school). Oops – did I just type that out loud?Stuff it continued… Oh yes, made even more interesting when all 500, 1000, 2000 letters are dropped into a big messy pile and then have to be sorted one-by-one because you, er, umm, someone thought it would save time to use window envelopes. Meaning the names and addresses were all included in the letter header (I think that’s what we called it – header, right?)Take a walk on the wild side... So, you’re doing your grocery shopping and someone – a stranger – walks up to ask you if you’d like to open a new checking account. Seriously? Yes, it was an in-store bank location – I was one of the strangers – and we were backed up w/ announcements across the store sound system every 10-15 minutes, something like “Look for the girls from Bank XYZ walking up and down the aisles sharing ways to save with a new checking account at Bank XYZ.” It was a continual “just kill me now” moment.Hook, line and sinker! Back in the day, if you attended some of the same trade shows one of my previous company’s attended, you would have been walking by our booth and – what? Right in front of you was a quarter. Or maybe a dollar. Regardless, it was taped down and when you bent down to pick it up – as a surprising number of people did – we (as in the sales guys, not me, but I did egg them, er, encourage, them on) – walked up to reel you in to our booth. I can’t remember the ROI of it, but I do remember the sheer craziness – I just wish I’d had a video camera.  There you go – my top 5 hella long ago marketing tactics – so, what have you got, Topliners?  Cheers!Kristin
Wow - too funny my day started with a friend sharing 50 things only 80's kids can understand - it's definitely a throwbackthursday day Now onto your top 5 - first of all I'm a little frustrated  since #4 still occurs every time I go into my grocery now that there is a branch right inside the store again - I feel so bad every time I do the sharp verve with the cart to get away as fast as I can from them before they try to make eye contact  As for the stuff it - I remember the time before the window envelopes when we had to print out all of the labels and you did the half stick of the entire sheet to the desk so you could just quickly grab each one and stick it to the envelope and then just pray that whoever was matching the letters & envelopes did their job and you didn't have letters going to Mr Smith in Mrs Jones envelope  And I know direct mail is making a comeback - but in my early days I was the lucky one who had to go through all of the returned direct mail pieces to update the databases - boy oh boy that was loads and loads of fun sifting through hundreds or thousands (depending on the quality of the list used) pieces of returned mail!
Thanks Kristin Connell for bringing me back into the Topliners mix! I have been away from here for way too long! I got a good laugh out of this post - especially number one. In my first internship when I was in college one of my tasks was to fax promotions to potential customers. Fun times!  You also got me thinking that I do not even know the fax number for my office!
Because my background isn't marketing I don't have any funny stories like yours (which are AWESOME!).  However, I have plenty of old school sales stories.  I always loved the "go collect as many business cards as you can" contest.  I knew reps that would go to Subway and pull handfuls of cards out of the "win a free lunch" bowl (which may be an old school marketing tactic!).  I remember in my first sales job right out of school, I was handed a phone book.  That was sales enablement.  My favorite question when interviewing sales reps is "what is your most valuable sales tool?".  They have so much to pick from now!
marilyncox, I remember hearing that advice as well concerning business card collection at networking events where it seemed everyone was there to try to sell something to everyone else.  I went ahead and tossed my card one into the "free lunch" bowl once, and shortly thereafter was informed that I "won" and could invite up to ten friends to lunch and the organizer just wanted to discuss our finances from the time we would sit down until the time we received our entrees.  I invited a couple of people and let them know the plan, but they weren't up for hearing the spiel, so I bought lunch instead.  The poor guy called us from the other side of the dining room and I apologized saying I wouldn't be able to make it after all.  Having spent most of my life in sales, I felt pretty awful about wasting the poor guy's time, but the comfort level of my lunch guests was more important to me at the time, even if it was some bad sales karma out in the universe.

Marketing Lessons from a Soccer Mom: Motivation is Key

This post was written for and originally published on: Marketing Lessons from a Soccer Mom: Motivation is Key - Business is Child's Play=================== I have spent an insane amount of time at the soccer fields this spring.  Between practices and games for my four year old and seven year old, we are there practically every day of the week. It has been a huge time commitment. So, when I see my 7 year old daughter slacking off, not trying, not running hard in practice, I am naturally a little perturbed. “Why are we spending all this time here if you aren’t going to try?” I ask. This leads to a conversation about how soccer isn’t “her thing” and she doesn’t want me to ever sign her up again. Ever. I agree to this, but say we need to finish out the season since she has made a commitment to her teammates. Fast forward, two days later. I take her to practice. I sit in my lawn chair as usual, expecting to see her slacking off, as usual. But no – what happens? She plays hard, and starts pulling out moves I have never seen this kid do! As if that’s not shocking enough, every night that week she goes out in the backyard to practice her footwork. On her own, without any prompt from me. I am left speechless, thinking, “what got into her?” I come to find out she has talked to an older girl on the bus who is on a select soccer team. This girl tells my daughter about the glorious life of a select player – you get cool uniforms and gear, and you get to travel to all kinds of glamorous places to play in tournaments. You just have to practice hard and show determination. My daughter is not inherently motivated to play hard. What she is motivated by, though, are her interests – fashion (cool uniforms) and traveling to fun places (away games). My four year old son doesn’t necessarily love soccer either, but he keeps coming back because he likes the snack he gets at the end of the games. (He actually told me that’s the only thing he likes about soccer.) This got me thinking. How many times do we send out campaigns and give the same offer to everyone on our list, expecting them to all be motivated by the same thing? How many times do we expect our prospects to find interesting what we find interesting? Couldn’t we possibly get a better result if we give them a reason to convert that directly connects to their interests? If I was sending an email campaign to my daughter to promote signing up for soccer next year, I’d put colorful imagery of the uniforms and gear and places where the tournaments are held. If I was marketing to my son, I’d simply put a big picture of an Oreo cookie and a Capri Sun. Both would get them to take action and sign up for another season (my campaign objective), but only because I had tapped into their unique interests and personalities. Oh the things you can learn from 5 days a week at the soccer field…
Where is the LOVE button? :) I, too, am a soccer mom to a 10 y/o on a club team and an 8 y/o on a rec team. (Plus basketball, baseball, softball and cheer.) Your analogy is spot-on and inspirational - I feel a new blog post brewing now - thank you for sharing Sarah! :)
Glad you liked it! I am actually relieved, our season is officially DONE! I am ready for a break.

What things have become normal in your day to day that was in the future growing up?

I've been thinking about the things that were futuristic when I was a child that no longer are. For instance, I exercise much like Sharon Stone's character in Total Recall. I exercise with a virtual instructor with my xBox and Kinect, I use Skype when I'm on business trips to talk with my daughter and see her, and I have GPS that gets me (usually) to places I would have had to use a map and figure it out on my own how to get to.  What are your experiences like?
It is funny to hear my kids talk about technology there are a lot of things that I don't realize have changed until I hear them talk, a couple examples (these are from my 4 year old):1. One day my daughter was pretending to check the mail and I asked her if she got a letter, she looked at me very confused and said, "I think I got a number?"2. We are moving and I told my daughter that she wasn't going to see her best friend every day when we moved like she does now. To which she replied "I can see her on Skype every day, whats the big deal?"3. The other day my one year old was pretending to talk on the phone and was holding it backwards, my daughter looked at him and said, " if you want to hear the people you have to have the screen on your face" (when I was a kid the thought of having a screen on your phone was very space age!)
Great post!  My kids assume everything is a touch screen.  My one year old thinks she can control the TV by touching it.  Technology has come a long way!  When I was a kid, we still had TVs with no remote!  Cell phones in general weren't even common until I was in college.  I didn't even have my first computer until I was in high school... and even then we had a VERY slow dial-up connection that required AOL or Prodigy to access the "internet." My friends and I didn't email or text each other - sometimes we actually sent real letters!  Oh the memories!
In the series "what my kids says", my 7 yo asked to have her own Facebook page last week... Seriously. Back in my days, I didn't even know what a computer was... makes me feel old now... At least I have good excuses to say no, I tell her the agency and the judge rules say no LOL (I'm a foster mom providing Therapeutic Foster Care so I am not lying about the rules either). 
Remember when you could pick up the AOL 'disk' at like every store!!
Yes!!!  Too funny.  We had Prodigy and I remember being so jealous of my friends with AOL.
Aside from my day to day use of technology, the times when I think about it the most is when i'm trying to explain things to my 3yr old son. Simple things like, What is a 'home' phone? (as opposed to cellular) or Why there isn't a triangle to press on every picture in my iPhone. (he want's everything to be a video). Then I think about all of the other tech items that are going to be obsolete as he grows up. Just like my experiences. It's amazing how much is changing and portable media in general is going the way of the dinosaur. LoL I had never imagined, although thought it would be cool to have everything in the 'Cloud'. I find solace in advancement and innovation for greater good. I know there's always a reverse side to that coin. However, there will always be balance. 
My nest thermostat that I can control from my iphone
I grew up in South Wales (UK).  In the 90's I had to travel 30 miles to buy music or mail order CD's . Spotify  + Sonos in my home and at work still seems like  and unbelievable feat of magic. In fact my Iphone in general. How long has it been 6,7 years and it feels like I have had it all my life.
Wim Wender's movie Until The End of The World came out in '91 (yes, the U2 song was made for it). It was set in 1999 and had navigators, flat screen tv's and personal tabletlike devices. Have to watch it again some day....
I've had Spotify since 2008. When I was at a party I asked my friends to request any song. Each song they requested, no matter how odd, i was able to play (well, except Led Zeppelin that Spotify still doesnt have). They were totally awed about my music collection and the size of my hard drive :-D  I played along for awhile until I revealed my secret...
I think for starters, a little thing called the internet. And computers too. I took Computer Science in Grade 11 - on a PET computer and we had a few Commodore 64s in the Library. I didn't actually use a computer for day-to-day stuff until my 4th year of university when my Mom bought a Mac Plus. Before that, I had to use a typewriter (painful) to write my essays. And now, fast forward a few years (or decades) and I'm the Online Marketing Specialist at a software development company who creates web pages and emails and digital marketing programs for a living. Never, in a million years, would have imagined this is what I would be doing. Crazy.

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